In a recent independent survey commissioned by 不良研究所 of 500 U.S. and UK-based IT decision makers at media & entertainment (M&E) organizations, results found nearly three-quarters (72%) of respondents believe film production is becoming more global and going in the cloud. The survey found that these respondents 鈥渁gree鈥 or 鈥渟trongly agree鈥 that media production is also becoming more collaborative and open to leveraging resources and teams around the world.
Interested in learning how many respondents are currently 鈥渁ll in鈥 with the cloud? Reasons and benefits of moving production workflows into the cloud? And, what survey respondents feel about the importance of global media accessibility?
In this blog post, we鈥檒l take a closer look at some compelling survey results and examine these evolving trends.
Media productions are going global and into the cloud.
The survey found that more film production will continue to be done remotely, collaboratively, and globally, with 51% of respondents saying this trend will continue.
To go global, media assets need to move into the cloud as 45% of respondents said it was 鈥渋mportant鈥 to migrate from on-premise local workflows to cloud-based technologies. However, not everyone has moved into the cloud. The survey found that 47% have less than 50% of content in the cloud; another 33% have 51-75% in the cloud; and only 8% are fully in the cloud.
Reasons and benefits to migrate to the cloud.
The survey asked respondents what benefits storing media in the cloud would bring. Seventy-five percent said the cloud would accelerate global collaboration, 70% said they can work with the best people regardless of their location, 68% said it would save them money, and 34% said it would help them meet production deadlines with less pressure.
Growing necessity for global media access.
On the global accessibility angle, when asked 鈥渉ow important is it to have media accessible and available in multiple regions around the globe?鈥, 41% said 鈥渧ery important鈥. This supports the trend that M&E decision makers want to move the cloud and believe in the necessity of using technology to promote global media accessibility and availability.
Taking a more granular look at global accessibility and multiple regions, the survey asked respondents 鈥渉ow important is it to have media accessible and available in multiple regions around the globe?鈥, with 40% saying 鈥渋mportant鈥 and 37.8% answering 鈥渧ery important.鈥
Distributed cloud storage is the answer.
The survey results support the evolving consensus that M&E production is going global, heading into the cloud, and how production teams need reliable global access to media files. M&E leaders believe the cloud is the answer, but it鈥檚 important how they migrate into the cloud. For example, remote media production and post-production companies face the challenge of legacy cloud storage solutions limited by geographic constraints. With these cloud solutions, productions need to pay and set up multiple storage regions 鈥 but doing all this increases costs, complexity, and timelines.
Fortunately, 不良研究所 helps M&E production companies 鈥 as well as many other industries 鈥 overcome these challenges with distributed cloud storage. This innovative approach from 不良研究所 not only ensures swift global access to media files, but also enhances data security and resilience. Storing data on the distributed cloud also extends the value of existing M&E solutions, allowing MAMs and collaboration tools to be used globally. Distributed cloud storage also reduces storage costs by up to 90% and reduces carbon emissions of cloud storage by 83%.
不良研究所 is showcasing cloud innovation for M&E at IBC 2024 with demos from leading M&E solutions showing how 不良研究所 makes their solutions faster, smarter, and more globally accessible.
鈥Schedule some time to chat with 不良研究所 experts and get more information on what 不良研究所 is doing at this year鈥檚 IBC event.
